Through the Appraiser's Eyes

What's the first thing a company cuts back on when tough times hit. That's right, marketing and advertising. Anyone in business should know that marketing and advertising is one of the most important tools in any market. I know that budgets are tight all over, I am no exception as you can imagine as a real estate appraiser in these challenging time. However there are things that you can do that cost little if no money.

What I am doing now is a perfect example. Blogging, my website tech told me that the most important thing I can do for my website www.carrollappraisalservices.com is to blog. It's one of the most powerful tools to increase my ranking on sites such as Google.

I am a firm beliver of a logo for a company. It gives visual recognition. I am in the process of having a logo designed for my company. Expensive you say, not if you go to 50 dollar logo www.50dollarlogo.com for example and for around $50.00 you can have a logo designed with unlimited revision. I am in the process or working with them now and I am, so far, very impressed.

Establish a website for those of you who don't have one and are in the real estate business whether you a real estate agent, loan officer or appraiser you can get an inexpensive website template at Alamode www.alamode.com. They also have a marketing program called Xsellerate where you can do email programs or post card mailer's for almost nothing.

In my business I have some sites that give me free listings, they are appraisal directories. Some charge a fee and some are free. You just have to check them out and see.

That's just a few ideas on ways to start marketing yourself. When I find out more I will be happy to let you know.

Good Marketing!

The Appraiser